Track and Improve Your Dealership’s Google Search Ads
Google Search Ads are a great advertising platform for dealers to reach potential customers and drive traffic to their dealership's website. With Google’s massive audience reach, dealers are able to drive inexpensive traffic in large volumes. Unfortunately, there’s a major drawback that many dealers unknowingly face; up to 80% of a dealer’s ad spend impacts as little as 15% of vehicles in inventory. Left to operate on its own, Google Ads leave the majority of vehicles with little to no exposure while the most popular cars get exposed over and over again, devouring marketing spends in the process.
So what can dealers do?
As a first step, dealers can use VIN IQ’s free Marketing Analysis to understand how effective their current marketing campaigns really are. The Marketing Analysis works in two steps;
Analytics & Reporting:
VIN IQ Reveal shows never-before-seen analytics that allows dealers to compare their marketing campaigns and understand ROI in a number of important ways. While breaking down which specific vehicles are consuming the most marketing spend, VIN IQ Reveal identifies which vehicles should be a focus of marketing efforts due to low traffic and engagement levels.
Ad Platform Integration:
The next step is to help dealers market the specific vehicles that need exposure and engagement. This is done through VIN IQ Impact, an integrated solution that hooks your vehicle inventory directly into major ad platforms, such as Google. By connecting VIN IQ Impact with Google, dealers can automatically control which vehicles are sent for promotion and increase traffic and engagement on the vehicles that need it most to sell faster.
Additional benefits of VIN IQ include:
Own your dealership’s marketing audience
Since VIN IQ is a marketing tool that works within your dealership’s ad accounts, your dealership will own its website visitor audience lists and can use the traffic generated from the Google Search Ads to then make a Remarketing campaign to continuously pop up in front of previous website visitors. This is an extremely impactful strategy that is often left underutilized and can have a significant impact on marketing performance.
Remove marketing redundancies
VIN IQ Reveal analytics can determine if your dealership’s numerous marketing campaigns are promoting the same vehicles, causing duplication of spend to be consumed by only a handful of vehicles. By integrating VIN IQ Impact with Google Ads, dealers can let their vehicle engagement and performance data determine which vehicles are promoted.
Unlock Actionable Insights with Free Marketing Analysis
To help dealerships identify areas for improvement and improve their Google Search Ads strategies, take advantage of VIN IQ’s free Marketing Analysis. No obligation, only insight.
