VIN IQ Reveal
Analytics and reporting at the VIN level
Understand the metrics that drive your business
VIN IQ Reveal provides detailed metrics that track marketing ROI effectiveness, so you have all the data you need to make informed decisions for your business growth.
Unlock wasted budget to drive more sales
VIN IQ Reveal identifies ineffective campaigns so you can reallocate that budget to campaigns that perform well for improved sales without increased ad spend.
See what your campaigns are really doing
It’s difficult to know how well vendors are performing based solely on the reports they provide. With VIN IQ Reveal you can track the metrics that are most important to you and compare how vendors stack up against each other, helping you identify which ones are working and which ones need help.
VIN IQ Reveal™ gives you…
Analytics across 45+ metrics
Monitor campaigns with the metrics that matter most to you - like spend per VDP, campaign waste and VDP engagement - not just the ones your vendor wants you to see
Group-level reporting
Consolidate reporting for both large and small automotive groups for a birds eye view of all your marketing activity to prevent redundant spending
Cost per VIN calculation
Measure how much marketing spend each vehicle requires so you can increase gross margins
Dashboard
Campaign insights are laid out in a dashboard allowing for easy analysis and comparison
Real-time access
Monitor what’s happening with your inventory marketing in real time instead of waiting for vendor reports
ROI calculator
Calculate your return on investment for each of your marketing campaigns and vendors
VIN IQ Impact
Accelerate your sales with smart campaigns
Supercharge your sales
VIN IQ Impact integrates with Google, Facebook, and Bing Ads and puts those platforms to work for you with smart campaigns that are constantly adapting to VIN-level performance. By putting the budget on the exact cars that need exposure and engagement to sell, VIN IQ Impact drives faster sales with fewer markdowns. This allows you to achieve higher profit margins per vehicle.
Campaigns meant for vehicles
Ad platforms like Google and Facebook are designed for e-commerce where businesses are selling identical products in bulk. This just doesn’t work for vehicle sales where no two items are the same. VIN IQ Impact optimizes these platforms to meet the unique needs of automotive marketing, allowing you to use your budget to target individual units you need to move so you meet your monthly sales targets
VIN IQ Impact™ gives you…
Ad platform integration
Upgrade your marketing efforts in a few clicks by connecting VIN IQ to your favorite ad platforms like Google, Facebook and Bing.
Smart campaigns
Maximize results by automatically allocating your marketing budget more effectively. VIN IQ ensures your budget is spent on the vehicles that need it most, instead of only on popular vehicles
Automated campaign optimization
No need for technical expertise or additional manpower, VIN IQ automatically tracks VIN marketing performance and continually adjusts strategies for best results
“The Average days on lot of my inventory at the end of my VIN IQ campaign was 17.4 days versus 18.3 days at the end of the original campaign. This was a great result of aging inventory being removed faster due to the increased exposure driven by the VIN IQ optimized Google campaign."
STU BERKLEY
General Manager, Middletown Honda