VIN IQ’s unique 2-part technology gives you VIN-level analytics that provide the transparency you need to optimize exposure for your entire inventory.
VIN-level clarity through analytics and reporting
Understand the metrics that drive your business
VIN IQ Reveal provides detailed metrics that track marketing ROI effectiveness at the VIN-level, so you have all the data you need to make informed decisions to grow your business.
VIN IQ Reveal gives you…
Analytics Across 50+ Metrics
Monitor vendors, campaigns and VINs with the metrics that matter most to you — like cost per VDP and engagement, shopper quality, campaign waste, vehicle exposure by channel type, sell through rates by campaign and more.
Group-Level Reporting
Consolidate reporting for both large and small automotive groups for a birds eye view of all your marketing activity performance.
VIN-Specific Focus
Understand for the first time how your marketing affects your VINs in both positive and negative ways. See which campaigns deliver meaningful results on exposure, engagement and sales and which campaigns waste budget without delivering value.
ROI Calculator
Compare how marketing campaigns and vendors stack up against each other, helping you identify which ones are working and which ones need help.
Customizable Dashboard
Vendor, Campaign and VIN insights are laid out in a personalized dashboard allowing for easy analysis and comparison.
Visibility into Redundancy
Clearly see how multiple vendor campaigns direct clicks to your same popular VINs, wasting spend and severely restricting your marketing budget’s ability to showcase all of your inventory.
The ONLY technology of its kind in the auto industry.
Leave No Car Behind.
Accelerate vehicle exposure, engagement and sales opportunities with intelligent campaigns
Supercharge your inventory marketing
VIN IQ Impact integrates with Google, Facebook, and Microsoft advertising platforms and puts them to work for you with smart campaigns that are constantly adapting to VIN-specific performance.
By monitoring all VIN-centric activity on your website from all traffic sources, VIN IQ Impact directs your budget to under-performing and at-risk vehicles in real-time. This increases exposure on aging inventory for faster sales with fewer markdowns - achieving higher profit margins per vehicle.
VIN IQ Impact gives you…
Recommendation Engine
Let Impact’s recommendation engine design, budget and execute the most efficient campaign strategy for your entire inventory.
The Best Car Shopping Audiences at the Best Price
Impact connects directly to your Facebook, Google and Microsoft accounts, so you don’t pay for any media markups. You get the most advanced capabilities at the best possible price.
Hands Free Execution
No need for technical expertise or additional manpower, Impact automatically tracks VIN marketing performance and continually adjusts tactics hourly for best results
Custom Strategies
Impact can programmatically allocate budget based on your specific business goals:
Immediate Vehicle Exposure: Target new in-stock inventory for immediate exposure and engagement during a vehicle's maximum margin period. Prevent recently added units from sitting on average 10 - 15 days before getting any traffic, costing you valuable sales opportunities and creating unnecessary markdowns.
OEM Make/Model: Target models to meet OEM sales goals and concentrate your budget against unique unit configurations to get the maximum bang for your buck. Prevent sprinkling a little bit across too many units to have an impact.
Pre/Post Price Reduction: Target vehicles before and after markdowns to maximize your margin potential. Prevent blindly lowering price to market in hope of increasing exposure activity.
Aging and Off-brand Inventory: Target vehicles based on aging or brand to get more exposure on vehicles that need a little extra attention.
Problem Inventory: Target dedicated budgets against individual problem vehicles with specific targeting geos, audiences and optimizations to find the right buyer for difficult to move units.
vAuto Integration: Target vehicles in specific price to market and/or market days supply ranges to “beat the system” and maximize your returns while retaining margin.