Frequently Asked Questions
Below you’ll find answers to the most common questions asked about VIN IQ.
Free Marketing Analysis
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VIN IQ’s free Marketing Analysis helps dealers compare their marketing campaigns at the vehicle level to determine how much traffic and marketing spend is being directed to any particular vehicle in stock. Then, through VIN IQ’s ad campaign integration capabilities, dealers can optimize their campaigns by promoting vehicles that need exposure instead of over promoting vehicles that have already received adequate traffic from free sources.
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It’s simple! After a couple of quick set-up steps to connect VIN IQ to your dealership’s website and ad platforms, a tracking period of 3-4 weeks is recommended. After the tracking period, our team will meet with you to review your dealership’s Marketing Analysis and make recommendations to boost your dealership’s marketing performance.
Product
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VIN IQ integrates with your existing ad campaigns to diagnose and improve marketing performance at the VIN-level for increased turn and gross profit, while reducing marketing waste.
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Once VIN IQ is connected to your marketing, it will begin to optimize your campaigns and you will start to see results immediately. To get the best results, we recommend letting the system monitor a full cycle of inventory turn. That usually takes 4-6 weeks.
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• Campaign Return on Investment: an apples to apples campaign comparison with over 45+ metrics at the VIN-level
• VDP Analysis: a comprehensive breakdown of which channels are driving traffic to your inventory's Vehicle Detail Pages (VDPs)
• Sold Analysis: a detailed historical understanding of your dealership’s Sell-Through and Turn Rate, Lifetime Campaign Spend Per VIN, and many other VIN-centric reports
• Shopper Quality: a meaningful view into which campaigns are driving high quality (and return!) shoppers
• Group Reporting: built for dealer groups, VIN IQ provides roll-up reporting across the group and displays detailed individual store spend per VIN
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No. VIN IQ can track any number of vehicles. It’s used by both small local dealerships (with a few dozen vehicles) and regional dealership groups (with hundreds of vehicles).
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Yes. VIN IQ was designed to support your dealership's marketing, not replace it. You can choose to run campaigns through the platform or outside it.
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Within 14 days, VIN IQ will identify traffic distribution and event activity per VIN by each of your paid campaigns and all free sources of traffic. This will show you which VINs are consuming the bulk of your paid traffic and which are underexposed and require exposure.
The above data is then used by VIN IQ to create super efficient campaigns that prevent waste on your popular VINs and that redirect this wasted spend to drive traffic and engagement to VINs that are in need.
Between 30 and 45 days, sold vehicle data will be incorporated to provide a more detailed ROI and attribution analysis per campaign. More importantly, since the data will show which ad platforms perform best for your individual models, campaigns will be automatically enhanced to prioritize specific models on ad platforms that will drive the greatest engagement for units of each model.
The effect will be measurable increases in total VINs that achieved exposure and the average and median VDP views and engagement on underexposed VINs. You will see a measurable increase in unit sales and an acceleration in days to sale.
From a cost standpoint, you will see a measurable reduction in Cost per VDP, Cost per Engagement Event, Cost per Visitor and Cost per Sold Vehicle. You will also see a reduction in the markdowns on sold units that fall above your median days to sale.
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To eliminate the most waste and get the best results, we recommend running your entire budget through the platform. However, you’re able to choose whatever amount you’d like.
Integrations
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VIN IQ integrates with Facebook Automotive Inventory Ads , Google Dynamic Search Ads, Microsoft Bing Dynamic Search Ads and Microsoft Automotive Ads. Integration is easy and takes only a few minutes to share the necessary account access with VIN IQ.
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Yes. VIN IQ can integrate with DMS, CRM and other 3rd Party providers to supplement the reporting insights around sales, leads and inventory.
Customer Support
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Each client is assigned a consultant that helps you understand and manage the platform. You also get calls twice a month to go over your results and any recommendations to increase performance.
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We will walk you through the process of adding our tag to your website. The VIN IQ platform will synchronize data from that point forward. Once we collect data for 3-4 weeks, we will schedule a review call with you to review your marketing performance analysis.
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If you’re not satisfied after the free trial, you’ll be free to cancel with us.
Use Cases
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VIN IQ allows you to configure campaigns at the model level, and then automatically prioritizes VINs within those models in greatest need of exposure and engagement to rapidly sell. The ability to assign budgets by model allows you to vary how much of your marketing budget is assigned to each model to ensure your spend goes against the vehicles that will help you achieve your monthly goals.
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VIN IQ allows you to configure campaigns that deliver exposure and engagement on specific VINs that you need to move. By using the major ad platforms effectively, you can be sure that you are getting cost-effective results on the vehicles that need it, without paying large premiums or markups on the media buy. Quickly and easily set up VIN-by-VIN campaigns and assign your desired budget against these VINs to drive the maximum exposure and engagement needed for a rapid sale.
OEMs
I am an OEM marketer who needs to run campaigns that strategically market make and model, how can VIN IQ help me meet my objectives?
VIN IQ diagnoses VIN-level performance on dealership websites in order to design the most effective campaigns possible at the VIN or model level. Once deployed, VIN IQ-enabled campaigns are constantly updated to ensure the most efficient use of major ad platforms to drive maximum exposure and engagement of VINs that are most in need. Over time, VIN IQ learns which platforms perform best for certain VINs and automatically adjusts campaigns to continuously maximize results.
Enterprise
I am a dealer solutions provider, how can VIN IQ enable me to provide my customers with more competitive solutions?
Take your automotive marketing strategy to the next level with VIN IQ's enterprise-grade technology. Empower your dealers with the most sophisticated marketing performance analytics and VIN level campaign automation and optimization to accelerate sales.
VIN IQ also provides transparent reporting on your competitors' campaigns so you can show your dealer customers how your new supercharged campaigns outperform the other products they are using across numerous value points that are very difficult to see with typical reporting tools.
VIN IQ also allows you to operate at scale without increasing manpower. VIN-level campaigns are onboarded across all major ad platforms in real time, with up to five different campaigns built and deployed simultaneously in one step. Management of VIN-level campaigns thereafter is automated so you can focus on what you need to do to grow your business.
