Discover Your Dealership’s True Facebook Marketing Performance
Running marketing campaigns on major ad platforms such as Facebook offers dealers a wide audience reach and affordable traffic. However, VIN IQ's data analysis across 400 dealerships revealed that a significant portion of ad budgets, around 80%, is being spent on only 20% of vehicles in inventory. This means that the majority of a dealership’s inventory is left without getting any exposure before the ad budget is exhausted. VIN IQ has identified that these vehicles in the 20% receiving ad exposure are often the dealership's most popular ones and are already generating adequate traffic from free sources. This leads to overexposure, waste of campaign spend, and slower sales turn. To address these issues, VIN IQ's never-before-seen marketing technology offers an automated solution that enables dealerships to strategically promote a subset of their inventory in need of exposure, based on real-time traffic and popularity reporting. This ensures that traffic distribution is more evenly distributed across all inventory, instead of only 20%.
Accelerated Vehicle Exposure
VIN IQ gets eyeballs on the cars that need it, sooner.
With VIN IQ’s granular reporting abilities at the vehicle level, dealers can track how much traffic and marketing spend has been allocated to each vehicle, by campaign. This enables dealers to understand exactly where their marketing dollars are going and how it affects their inventory on a vehicle-by-vehicle basis. Combined with ad campaign integration capabilities, dealers can leverage VIN IQ’s vehicle reporting to promote a subset of inventory in need of exposure in order to accelerate traffic directly to the vehicle's Vehicle Details Page (VDP).
Expand and own your dealership’s marketing Audience
Leverage your audience for future retargeting.
Dealers can take advantage of Facebook’s extremely vast audience reach by leveraging VIN IQ’s campaign integration to force these platforms to use their extensive audience matching capabilities to promote vehicles in need of traffic, instead of a dealer’s most popular, and often premium, cars. Another added benefit of using VIN IQ to run optimized campaigns is that your dealership will own the audience data collected, which can then be used in a remarketing campaign to reach out to potential customers again.
Cost Effective Clicks
Say goodbye to media markup costs.
By integrating VIN IQ with major ad platforms like Facebook and Google, dealerships can leverage their vast audience reach at cost, with no media markup costs involved. By strategically allocating marketing budgets towards vehicles with low traffic, dealerships can take advantage of cost-effective clicks while making strategic decisions that can impact sales turn. This approach also reaches customers who are actively searching for specific vehicles, helping dealerships to maximize their advertising spend and avoid wasting resources on vehicles that are already popular organically.
Free Marketing Analysis & Campaign Optimization
To help dealers determine their marketing strengths and weaknesses, VIN IQ is offering a free Marketing Analysis to address the challenge of overexposed vehicles while also providing dealers with a solution to implement cost-effective, high-quality, Facebook and Google campaigns.
