Are your
campaigns actually driving sales?
Everyday cars sit aging on your lot because existing advertising solutions can't fix or even identify the unique challenges dealers encounter.
VIN IQ integrates with your existing ad campaigns to diagnose and improve marketing performance at the VIN-level for increased turn and gross profit, while reducing marketing waste.
“After using VIN IQ for 60 days, my Google Dynamic Search campaign achieved a 14.1% sales increase."
STU BERKLEY
General Manager, Middletown Honda
More sales, higher profits, shorter inventory time
VIN IQ helps you reduce marketing costs and inventory time on lot by using key insights to determine which vehicles need promotion the most. Targeting these underperforming vehicles leads to faster sales with fewer markdowns, so you can maximize profit per vehicle.
Monitor individual vehicles, not just campaigns
Get real-time insights into how individual VINs are performing - not just overarching campaigns. See how much money is spent marketing each vehicle and understand which campaigns are truly driving sales.
Get Google, Facebook, and Bing Ads to work for you
Ad platforms aim to get the most clicks in the shortest time, which benefits the platform but not the advertiser. This leads to 80% of inventory not receiving enough exposure and 20% receiving too much, wasting advertising budget. VIN IQ fixes this by tailoring the platforms to drive traffic to the right vehicles for optimal sales results.
Know which vendors might be missing the mark
Don’t just rely on the reporting you receive from your vendors. Have fast and easy access to transparent reporting that gives you a side-by-side comparison of your vendors’ results based on the metrics you care about.
Backed by industry experts
We’ve been developing leading automotive marketing technology for over 20 years and have seen firsthand the problems dealerships face. VIN IQ is the product we would create if we were in your shoes - a straight-shooting product that simply and transparently gets the results you want.