Leave
No Car
Behind.
VIN-level analytics to optimize exposure for your entire inventory.
The ONLY technology of its kind in the auto industry
The ONLY technology of its kind in the auto industry
Clarity.
VIN IQ analyzes your dealership website traffic at the VIN-level to measure the exposure and engagement each vehicle receives from all marketing campaigns. This level of clarity identifies which campaigns are ineffective and leaving vehicles underexposed, so you can optimize your marketing sources and eliminate wasted spend.
Exposure.
VIN IQ integrates with your existing ad platforms to deliver automated smart campaigns at the VIN-level to drive exposure on underperforming and at-risk vehicles for increased sales opportunities, without increasing your current marketing budget.
Our ‘Exposure Audit’ shows you exactly which vehicles are being ignored and how you can improve exposure across your entire inventory.
Our new Exposure Audit is here!
After using VIN IQ for 60 days, my Google Dynamic Search campaign achieved a 14.1% sales increase. This was a direct result of our increased exposure.
STU BERKLEY
Genral Manager,
Middletown Honda
The problem is the platforms.
Google, Facebook and Microsoft aren’t optimized for the car business.
They are designed to drive clicks on what’s already popular, wasting most of your budget on inventory that doesn't need additional paid marketing to sell, while the majority of your inventory gets limited exposure or none at all. For most dealers, a small number of units receive far too much exposure from paid campaigns while most units receive far too little.
