Leave
No Car
Behind.

VIN-level analytics to optimize exposure for your entire inventory.

The ONLY technology of its kind in the auto industry

The ONLY technology of its kind in the auto industry

Clarity.

VIN IQ analyzes your dealership website traffic at the VIN-level to measure the exposure and engagement each vehicle receives from all marketing campaigns. This level of clarity identifies which campaigns are ineffective and leaving vehicles underexposed, so you can optimize your marketing sources and eliminate wasted spend.

Auto Dealer at a computer monitor displaying VIN IQ's platform charts, sitting at an auto dealership desk with a keyboard and monitor. He is making his digital marketing budget more efficient with VIN IQ.

Exposure.

VIN IQ integrates with your existing ad platforms to deliver automated smart campaigns at the VIN-level to drive exposure on underperforming and at-risk vehicles for increased sales opportunities, without increasing your current marketing budget.

Smiling man and woman taking a selfie at a car dealership. They probably purchased their new vehicle because of increased exposure on the vehicle as a result of efficient digital marketing with VIN IQ.

Our ‘Exposure Audit’ shows you exactly which vehicles are being ignored and how you can improve exposure across your entire inventory.

Our new Exposure Audit is here!

Graphic referencing a quote by an auto dealer talking about the results of using VIN IQ's technology.

After using VIN IQ for 60 days, my Google Dynamic Search campaign achieved a 14.1% sales increase. This was a direct result of our increased exposure.

STU BERKLEY
Genral Manager,
Middletown Honda

The problem is the platforms.

Google, Facebook and Microsoft aren’t optimized for the car business.

They are designed to drive clicks on what’s already popular, wasting most of your budget on inventory that doesn't need additional paid marketing to sell, while the majority of your inventory gets limited exposure or none at all. For most dealers, a small number of units receive far too much exposure from paid campaigns while most units receive far too little.

VIN IQ is the solution.

VIN IQ's digital marketing concepts including SEO, social media, and analytics icons over a tablet screen, with a person writing in the background.

On average, VIN IQ customers realize…