Mazda of Claremont
Paid Campaigns Efficiency VIN IQ In Action
By analyzing Mazda of Claremont’s marketing strategies and vendor performance, VIN IQ successfully identified and curtailed unnecessary spending, leading to increased VDP traffic. This strategic approach resulted in more efficient marketing, greater exposure for the inventory, and improved marketing impact.
46%
reduction in
unnecessary
spend
40%
improvement
in marketing spend efficiency
18%
increase in
sold VINs from paid traffic
MATT RAYMOND
Dir. of Digital Ops, Team Auto Group
Team Auto Group
Dealership Marketing Analytics
VIN IQ Campaign Analysis
By using VIN IQ’s Return on Investment reporting to compare marketing campaigns on an apples-to-apples basis, Matt quickly uncovered that he was pouring thousands into Programmatic Display products with meager returns. Within a matter of weeks of using VIN IQ, Matt was able to completely turn around his dealership group marketing by analyzing his campaign and vendor performance results across automotive-specific metrics.
STU BERKLEY
General Manager, Middletown Honda
Middletown Honda
Google Ads Campaign Efficiency VIN IQ In Action
Within 60 days, VIN IQ produced significant results for Stu Berkley at Middletown Honda by optimizing his dealership’s Google Search Ads.